Have we had a chat yet? Now could be a great time…

I’ve been sending you a great deal of information about the Eggless Cake Shop franchise over the last few months and inviting you to call me to chat about it, but I realised I haven’t really told you much about who I am and what we might both get out of that call.

As I’m sure you’ve seen in my emails, my name is Michael, and I work with a franchise consultancy firm called The Franchising Centre. We specialise in working together with franchises to help them perfect their offering and recruit franchisees.

However, we don’t simply work with anyone who calls us up saying they want to be a franchise. We only work with brands who already have a really strong offering, or are willing to put the work and resources in to offer something truly special.

I’ve worked in franchising for more than 13 years, so I like to think I know how to spot the good ones. When I first spoke with Bill and the team at the Eggless Cake Shop franchise, I knew straightaway they hit all the right buttons, with:

• A very well-defined, and already much-loved brand which stands out in any location
• A product which would never go out of demand – after all, who doesn’t love cakes?
• Excellent systems for training & support to give franchisees the best chances for success
• A streamlined business model which keeps overheads low and profits high
• A flexible format which makes it easier – and cheaper! – to find great premises

Above all, it was clear the Eggless Cake Shop team genuinely understood the collaborative nature of franchising and how helping others succeed could help them, too. They’ve done all they can to make this franchise opportunity one of the most accessible and open in the UK today.

And one of the most rewarding.

So, the only question is: is it the right franchise for you?

There’s a whole wealth of information about this opportunity on the Eggless Cake Shop franchise website, and on their franchise blog page, but the only real way we can discover if this is right for you is to have a call.

You can also learn more about what’s involved in taking the next steps here in a recent video I posted.

I’m here to help, not to put you under any pressure, so please don’t ever feel you are tying yourself to anything if we have a call. I’m not ever going to give you the hard sell. I’m an independent consultant, not an employee of the Eggless Cake Shop. My role working for them isn’t to sell as many franchises as possible – it’s to find the right people to be their partners.

What that means is that I am not going to be pushing you to get involved regardless of whether you are ready or not. In fact, I am not just here to help you discover if this is the right thing for you, but also to learn if you are right for the franchise. That means, I’ll be wanting to learn as much about your goals and aspirations as anything else.

The purpose of us having a call is to make sure you have all the information you need to make a decision about taking this further. It’s not about selling you the franchise – it’s about both of us understanding our options.

So, why don’t we have that chat? Worst case scenario is that we both decide this isn’t for you. Best case is that this could be the first step in changing your working life forever.